Iwar
Fortnite, Elon Musk, Spotify, Wechat, and Laying Siege to Apple's Empire
HarperCollins · Print & ebook · September 16, 2025
The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds.
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- Who it’s for
- Tim Higgins chronicles the business and political forces contesting Apple’s control of commerce, culture, and ideas.
- Genres
- Tech Industry, Business Lives, Science & Tech Policy
- Published
- HarperCollins, September 16, 2025
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The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds.
Continue reading
It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but also culture, and—increasingly—the flow of ideas. And it is the story of a powerful cadre of tech moguls determined to take it down. Over time, a loose and disparate group of billionaires, each driven by their own reasons, has formed to challenge Apple’s supremacy, including Daniel Ek (Spotify), Tim Sweeney (Epic Games/Fortnite), Mark Zuckerberg (Facebook/Meta) and Elon Musk (Twitter/X). With in-depth reporting, Wall Street Journal business columnist Tim Higgins chronicles these tech moguls and their quest to weaken a powerful rival, aiming at destroying the Walled Garden around Apple’s iPhone Empire, while telling a larger story of the global digital and information economy.
Apple’s Walled Garden
Tim Higgins chronicles the business and political forces contesting Apple’s control of commerce, culture, and ideas.
Come here for
- Apple’s iPhone and app ecosystem
- Tech moguls challenging Apple’s market power
Expect
- In-depth reporting on Daniel Ek, Tim Sweeney, Mark Zuckerberg, and Elon Musk
- A wider view of the global digital and information economy
Where it sits
| Tech Industry | 91% |
|---|---|
| Business Lives | 20% |
| Science & Tech Policy | 16% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business Ethics
- Starting a Business
- Strategic Planning
- International Economics
Show all 8 publisher categories
- Tech Industry
- Leadership
- Corporate Histories
- E-Commerce
- Authors
- Tim Higgins
- Publisher
- HarperCollins
- Published
- September 16, 2025
- Format
- Print & ebook
- Reading lane
- Business Ethics