Bacardi and the Long Fight for Cuba by Tom Gjelten

Bacardi and the Long Fight for Cuba

The Biography of a Cause

Tom Gjelten

Penguin Publishing Group · Print & ebook · August 25, 2009

In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative.

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Who it’s for
Follow five generations of Bacardis through a vivid, sustained account of Cuba’s changing fortunes.
Genres
Cuban History, Business Lives, Corporate Histories
Published
Penguin Publishing Group, August 25, 2009

About this book

In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated in every aspect of Cuban life.

Continue reading

With his intimate account of their struggles and adventures across five generations, Gjelten brings to life the larger story of Cuba's fight for freedom, its tortured relationship with America, the rise of Fidel Castro, and the violent division of the Cuban nation.

Family and Nation

Follow five generations of Bacardis through a vivid, sustained account of Cuba’s changing fortunes.

Come here for

  • A family business woven through Cuba’s fight for freedom
  • The long entanglement of Cuban and American history

Expect

  • A historical narrative joining business, family, and national upheaval
  • Cuba’s story across 150 years, from colonial struggles to Castro

Where it sits

Cuban History92%
Business Lives40%
Corporate Histories33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Corporate Histories
  • Wine & Spirits
  • Cuban History
Authors
Tom Gjelten
Publisher
Penguin Publishing Group
Published
August 25, 2009
Format
Print & ebook
Reading lane
Corporate Histories