Motoring the Future

Name: Motoring the Future
ISBN: 9780230299559

VW and Toyota Vying for Pole Position

Engelbert Wimmer, Mark Schneider

Palgrave Macmillan · Print & ebook · November 30, 2011

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader.

Automobile Industry Automotive Engineering

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Who it’s for: Volkswagen and Toyota compete for leadership as the auto industry's crisis reshapes its future.
Genres: Automobile Industry, Automotive Engineering
Published: Palgrave Macmillan, November 30, 2011

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About this book

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

VW and Toyota

Volkswagen and Toyota compete for leadership as the auto industry's crisis reshapes its future.

Come here for

Volkswagen's challenge to Toyota's market leadership

Expect

A contest framed around the future of the automotive industry

Where it sits

Automobile Industry	98%
Automotive Engineering	27%

Percentages are BookFrontier’s reading of the book.

Publisher categories

Business & Economics
Total Quality Management

Authors: Engelbert Wimmer, Mark Schneider
Publisher: Palgrave Macmillan
Published: November 30, 2011
Format: Print & ebook
Reading lane: Business & Economics