Enzo Ferrari
The Man and the Machine
Random House Publishing Group · Print & ebook · November 28, 2023
The inspiration for the major motion picture Ferrari directed by Michael Mann and starring Adam Driver, Penelope Cruz and Shailene Woodley, hailed by Variety as “Grand Prix fused with The Godfather” The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand, now featuring a new foreword, epilogue, and photo insert Genius?
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- Who it’s for
- A portrait of racing obsession, business instinct, and the image built around a famous name.
- Themes
- Racing and speed, Automotive brand building, Power and family relationships
- Pacing
- Fast
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The inspiration for the major motion picture Ferrari directed by Michael Mann and starring Adam Driver, Penelope Cruz and Shailene Woodley, hailed by Variety as “Grand Prix fused with The Godfather” The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand, now featuring a new foreword, epilogue, and photo insert Genius? Tyrant? Power broker?
Continue reading
Enzo Ferrari is the impressively researched, fully detailed biography of one of the most powerful men of the twentieth century. Brock Yates penetrated Ferrari’s inner circle and reveals everything, from his early days in the town of Modena to his bizarre relationship with his illegitimate son; from his fanatic passion for speed to his brilliant marketing of the famous Ferrari image; from his manipulative but enormously effective management tactics to his own frustrated dreams. Fast, fun, and scandalous, Enzo Ferrari more than lives up to its remarkable subject.
Speed and Power
A portrait of racing obsession, business instinct, and the image built around a famous name.
Come here for
- The uneasy overlap of motorsport, ambition, and brand-making
- A complicated figure who resists an easy verdict
Expect
- A detailed biography drawn from access to Ferrari’s inner circle
- A brisk, candid account of public success and private contradictions
Where it sits
| Business Lives | 59% |
|---|---|
| Sports Lives | 51% |
| Auto Racing | 48% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Sports Lives
- Auto Racing
- Automotive Engineering
- Authors
- Brock Yates
- Publisher
- Random House Publishing Group
- Published
- November 28, 2023
- Format
- Print & ebook
- Theme
- Racing and speed · Automotive brand building · Power and family relationships
- Reading lane
- Sports Lives