
American Wheels, Chinese Roads
The Story of General Motors in China
Wiley · Print & ebook · July 26, 2011
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time?
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- Who it’s for
- General Motors’ China story connects record growth with the political and business relationships behind it.
- Genres
- Automobile Industry, International Economics, Globalization
- Published
- Wiley, July 26, 2011
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Start with this bookAbout this book
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.
Continue reading
No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future? General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers. China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
GM in China
General Motors’ China story connects record growth with the political and business relationships behind it.
Come here for
- GM’s shifting business and political relationships in China
- Competition with Chinese and global car makers
Expect
- Shanghai as both GM’s partner and competitor
- A look at China’s wealthy car consumers
Where it sits
| Automobile Industry | 91% |
|---|---|
| Globalization | 54% |
| International Economics | 36% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Management
- Automobile Industry
- Corporate Histories
- Authors
- Michael J. Dunne
- Publisher
- Wiley
- Published
- July 26, 2011
- Format
- Print & ebook
- Reading lane
- Management