From Worst to First
Behind the Scenes of Continental's Remarkable Comeback
Wiley · Print & ebook · August 30, 1999
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . .
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- Genres
- Business Lives, Aviation & Nautical Lives, Leadership
- Published
- Wiley, August 30, 1999
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The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . .
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The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
Where it sits
| Leadership | 39% |
|---|---|
| Aviation & Nautical Lives | 27% |
| Business Lives | 26% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Management
- Authors
- Gordon Bethune
- Publisher
- Wiley
- Published
- August 30, 1999
- Format
- Print & ebook
- Reading lane
- Management