
Iacocca
An Autobiography
Random House Publishing Group · Print & ebook · April 3, 2007
“Vintage Iacocca . . .
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- Who it’s for
- A blunt, high-stakes account of ambition, corporate power and Chrysler’s fight back from the brink.
- Themes
- Business leadership, Corporate power struggles, Automotive industry
- Genres
- Business Lives, Automobile Industry, Leadership
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“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
Continue reading
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
Business Under Pressure
A blunt, high-stakes account of ambition, corporate power and Chrysler’s fight back from the brink.
Come here for
- A firsthand view of the automobile industry and its biggest personalities
- The unlikely mix of boardroom maneuvering and national drama
Expect
- Iacocca’s direct, boastful voice, with little patience for understatement
- A sustained business narrative shaped by setbacks and recovery
Where it sits
| Business Lives | 95% |
|---|---|
| Automobile Industry | 61% |
| Leadership | 32% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business Lives
- Personal Memoirs
- Automobile Industry
- Authors
- Lee Iacocca, William Novak
- Publisher
- Random House Publishing Group
- Published
- April 3, 2007
- Format
- Print & ebook
- Theme
- Business leadership · Corporate power struggles · Automotive industry
- Reading lane
- Business Lives