When Women Ran Fifth Avenue by Julie Satow

When Women Ran Fifth Avenue

Glamour and Power at the Dawn of American Fashion

Julie Satow

Knopf Doubleday Publishing Group · Print & ebook · May 6, 2025

NEW YORK TIMES BESTSELLER • A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.

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Who it’s for
A polished look at glamour, commerce, and the women who shaped Fifth Avenue.
Genres
Fashion Biographies, Retailing, Women's Lives
Published
Knopf Doubleday Publishing Group, May 6, 2025

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About this book

NEW YORK TIMES BESTSELLER • A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza. A BEST BOOK OF THE YEAR: Vogue, Smithsonian, New York Post, and Financial Times "Ms. Satow’s carefully researched book is compulsively readable: I found myself dashing through it like a novel.

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She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas." —The Wall Street Journal "Compelling and colorful" —The Washington Post The twentieth century American department store: a palace of consumption where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled. In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II--before which US fashions were almost exclusively Parisian copies--becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store and inspired a devoted following of ultra-chic shoppers as well as decades of copycats. Journalist Julie Satow draws back the curtain on three visionaries in this stylish account, rich with personal drama and trade secrets, and showcases the women who made that beautifully curated world go round.

Glamour & Power

A polished look at glamour, commerce, and the women who shaped Fifth Avenue.

Come here for

  • fashion-world power plays
  • serious, elegant cultural history

Expect

  • steady narrative momentum
  • prestige tone without stiffness

Where it sits

Women's Lives40%
Fashion Biographies37%
Retailing30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Fashion Biographies
  • Women in Business
  • Women's History
Authors
Julie Satow
Publisher
Knopf Doubleday Publishing Group
Published
May 6, 2025
Format
Print & ebook
Reading lane
Fashion Biographies