J.c. Leyendecker

Leyendecker represented the epitome of craft.” —Steven Heller, New York Times One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons—such as the New Year’s baby and the Santa Claus that are to this day an integral part of the lexicon of Americana—and was commissioned to paint more Saturday Evening Post covers than any other artist. Chapters include: - The Leyendecker Life - The Leyendecker Look - The Art of Advertising in a Product-Oriented Society - Master of the Magazine Cover - Book Illustration - Posters: The People’s Art - And more! Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. From National Museum of American Illustration cofounders Laurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post.