The Craft Beer Revolution by Steve Hindy

The Craft Beer Revolution

How a Band of Microbrewers Is Transforming the World's Favorite Drink

Steve Hindy

St. Martin's Press · Print & ebook · May 26, 2015

Over the past 40 years, the craft beer segment has exploded.

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Who it’s for
Follow how pioneering brewers reshaped American beer—and drew the giants into their wake.
Themes
Craft beer history, Brewing entrepreneurship, Competition with national beer brands
Genres
Beer, Starting a Business, The Food Business

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About this book

Over the past 40 years, the craft beer segment has exploded. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States, with another 1,500 in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe.

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In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market—and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

Brewing a Revolution

Follow how pioneering brewers reshaped American beer—and drew the giants into their wake.

Come here for

  • The entrepreneurial story behind craft beer’s rise
  • A closer look at small brewers challenging national brands

Expect

  • Brewing history with a business-minded angle
  • An account of how craft beer changed drinking habits

Where it sits

Starting a Business72%
Beer70%
The Food Business43%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Starting a Business
  • The Food Business
Authors
Steve Hindy
Publisher
St. Martin's Press
Published
May 26, 2015
Format
Print & ebook
Theme
Craft beer history · Brewing entrepreneurship · Competition with national beer brands
Reading lane
Starting a Business