
The Craft Beer Revolution
How a Band of Microbrewers Is Transforming the World's Favorite Drink
St. Martin's Press · Print & ebook · May 26, 2015
Over the past 40 years, the craft beer segment has exploded.
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- Who it’s for
- Follow how pioneering brewers reshaped American beer—and drew the giants into their wake.
- Themes
- Craft beer history, Brewing entrepreneurship, Competition with national beer brands
- Genres
- Beer, Starting a Business, The Food Business
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Start with this bookAbout this book
Over the past 40 years, the craft beer segment has exploded. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States, with another 1,500 in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe.
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In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market—and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Brewing a Revolution
Follow how pioneering brewers reshaped American beer—and drew the giants into their wake.
Come here for
- The entrepreneurial story behind craft beer’s rise
- A closer look at small brewers challenging national brands
Expect
- Brewing history with a business-minded angle
- An account of how craft beer changed drinking habits
Where it sits
| Starting a Business | 72% |
|---|---|
| Beer | 70% |
| The Food Business | 43% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Starting a Business
- The Food Business
- Authors
- Steve Hindy
- Publisher
- St. Martin's Press
- Published
- May 26, 2015
- Format
- Print & ebook
- Theme
- Craft beer history · Brewing entrepreneurship · Competition with national beer brands
- Reading lane
- Starting a Business