From an Idea to Nike
How Marketing Made Nike a Global Success
HarperCollins · Print & ebook · February 12, 2019
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- Who it’s for
- A lively visual look at the marketing behind Nike’s rise from running shoes to global brand.
- Themes
- Business marketing strategy, Nike's brand history and identity, Marketing across sports
- Genres
- Kids Business & Economics, Sports Biographies for Kids
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Start with this bookAbout this book
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand.
Continue reading
With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. - Find out where the name Nike came from and how the famous swoosh became the signature logo. - Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) - Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Beyond the Swoosh
A lively visual look at the marketing behind Nike’s rise from running shoes to global brand.
Come here for
- The business thinking behind a familiar swoosh and iconic athletic brand
- Infographics and humorous black-and-white illustrations alongside brand history
Expect
- Marketing strategy, campaigns, and Nike’s expansion across sports
- A visual look at the company’s business history for kids
Where it sits
| Kids Business & Economics | 70% |
|---|---|
| Sports Biographies for Kids | 40% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Sports Biographies for Kids
- Kids Business & Economics
- Kids Careers
- Basketball
Show all 8 publisher categories
- Football
- Gymnastics
- Track & Field
- Water Sports
- Authors
- Lowey Bundy Sichol
- Publisher
- HarperCollins
- Published
- February 12, 2019
- Format
- Print & ebook
- Theme
- Business marketing strategy · Nike's brand history and identity · Marketing across sports
- Reading lane
- Sports Biographies for Kids