Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
Knopf Doubleday Publishing Group · Print & ebook · January 8, 2008
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer.
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- Who it’s for
- A brisk look at how aviation competition became a study in strategy, scale, and industrial power.
- Genres
- Commercial Aviation, How Transportation Works, Corporate Histories
- Published
- Knopf Doubleday Publishing Group, January 8, 2008
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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top.
Continue reading
Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Inside the Rivalry
A brisk look at how aviation competition became a study in strategy, scale, and industrial power.
Come here for
- commercial aviation as business rivalry
- industry history with a systems view
Expect
- inside-story framing
- business and aviation history braided together
Where it sits
| Commercial Aviation | 43% |
|---|---|
| Corporate Histories | 43% |
| How Transportation Works | 36% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- How Transportation Works
- Corporate Histories
- Commercial Aviation
- Authors
- John Newhouse
- Publisher
- Knopf Doubleday Publishing Group
- Published
- January 8, 2008
- Format
- Print & ebook
- Reading lane
- How Transportation Works