Shipping Greatness

In the first part of the book, you’ll learn a step-by-step shipping process used by many of the best teams at Google and Amazon. Part II shows you the techniques, best practices, and skills you need to face an array of challenges in product, program, project, and engineering management. - Clearly define your product and develop your mission and strategy - Assemble your team and understand enough about systems to communicate with them - Create a beautiful, intuitive, and simple user experience - Track your team’s deliverables and closely manage the testing process - Communicate clearly to gracefully handle requests, senior-management interactions, and feedback from various sources - Build metrics to track progress, spot problems, and celebrate success - Stick to your launch checklist and plan for marketing and PR