The Essential Book of Pickup Trucks by Fred Haefele

The Essential Book of Pickup Trucks

Fred Haefele

Bison Books · Paperback · May 1, 2025

Of the sixty million pickups on U.S. highways today, just one in eight was bought for work purposes.

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Who it’s for
A memoir tracing pickups through Haefele’s life, work, and American culture.
Themes
Pickup trucks in American culture, Masculinity and motor culture, Tree climbing and academia
Genres
Personal Memoirs, Trucks & Heavy Vehicles

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For younger readers: I Love Trucks!, Truck Board Book, Trucks (national Geographic Kids Readers, Level 1)

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About this book

Of the sixty million pickups on U.S. highways today, just one in eight was bought for work purposes. The remaining fifty-four million are what truck dealers call “lifestyle purchases.” Does the pickup impulse spring from some deep, organic longing? For agrarian roots, for simpler times, for a driving experience larger than life? The Essential Book of Pickup Trucks is a memoir about the complex role pickups have played in Fred Haefele’s life and in American culture at large.

Continue reading

Growing up near the GM truck plant in Flint, Michigan, young Haefele was delighted by these centaur-like vehicles. In his adult life as an arborist, teacher, and father, pickups bore him through hard times and disaster, high adventure, triumph, and love. Through his tenure with twelve trucks, Haefele recounts his experiences with tree climbing and academia, masculinity and motor culture. For Haefele, pickup trucks hold a unique place in the American psyche—equal parts fantasy steed and dray horse, they’re avatars of the American spirit. The Essential Book of Pickup Trucks is, like his trucks, uniquely free-spirited: love story, blue-collar writer’s tale, and motor-head memoir.

Twelve Pickup Trucks

A memoir tracing pickups through Haefele’s life, work, and American culture.

Come here for

  • Haefele’s experiences as an arborist, teacher, and father
  • Tree climbing, academia, and motor culture

Expect

  • A personal account spanning twelve trucks
  • Reflections on masculinity and pickups’ place in American culture

Where it sits

Trucks & Heavy Vehicles92%
Personal Memoirs87%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Biography & Memoir
  • Trucks & Heavy Vehicles
  • Travel Writing
Authors
Fred Haefele
Publisher
Bison Books
Published
May 1, 2025
Format
Paperback
Theme
Pickup trucks in American culture · Masculinity and motor culture · Tree climbing and academia
Reading lane
Biography & Memoir