Mastering the VC Game by Jeffrey Bussgang

Mastering the VC Game

A Venture Capital Insider Reveals How to Get From Start-up to IPO on Your Terms

Jeffrey Bussgang

Penguin Publishing Group · Print & ebook · September 27, 2011

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge.

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Who it’s for
A two-sided view of venture funding centers on finding a backer who respects your vision.
Themes
Venture-capital fundraising, Startup pitching, Founder-investor partnership
Genres
Venture Capital, Starting a Business, Starting Something New

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About this book

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work.

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Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

The VC Partnership

A two-sided view of venture funding centers on finding a backer who respects your vision.

Come here for

  • Practical guidance on pitching and negotiating with potential investors
  • Stories from entrepreneurs and VCs who have worked both sides

Expect

  • Advice on finding a VC partner, not a dictator
  • High-level insight alongside practical fundraising counsel

Where it sits

Starting a Business79%
Venture Capital71%
Starting Something New29%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Venture Capital
  • Starting a Business
  • Starting Something New
Authors
Jeffrey Bussgang
Publisher
Penguin Publishing Group
Published
September 27, 2011
Format
Print & ebook
Theme
Venture-capital fundraising · Startup pitching · Founder-investor partnership
Reading lane
Venture Capital