Everest, Inc. by Will Cockrell

Everest, Inc.

The Renegades and Rogues Who Built an Industry at the Top of the World

Will Cockrell

Gallery Books · Print & ebook · April 22, 2025

Featuring original interviews with Everest mountain guides and climbers, this is “a fast-moving, nuanced account of the peak’s transformation from the ultimate mountaineering challenge into a booming business opportunity” (Joshua Hammer, New York Times bestselling author).

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Who it’s for
A nuanced look at ambition, risk, and the economics of Everest guiding.
Genres
Mountaineering, Hospitality & Travel Business, Exploration & Discovery
Published
Gallery Books, April 22, 2025

About this book

Featuring original interviews with Everest mountain guides and climbers, this is “a fast-moving, nuanced account of the peak’s transformation from the ultimate mountaineering challenge into a booming business opportunity” (Joshua Hammer, New York Times bestselling author).

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Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have a sense of what the world’s highest mountain is like. It’s an extreme landscape where bad weather and incredible altitude can kill; an overcrowded, trashed-out recreation destination; and a place where the rich exploit local Sherpas while padding their egos—and social media feeds. There’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, Everest, Inc. is the definitive account of how a few daring entrepreneurs paired raw courage and naked ambition to get paying clients safely up and down Everest. Until the late eighties, such a thing was considered impossible. Within a few years, Everest guiding was a burgeoning industry. Today, ninety percent of the people on the mountain are clients or employees of guided expeditions. Studded with quotes from original interviews with more than a hundred Western and Sherpa climbers, clients, writers, and filmmakers—including Jimmy Chin and Conrad Anker—Everest, Inc. foregrounds the colorful voices of the people who have made the mountain what it is today. As professional climber and author Freddie Wilkinson says, “Whether you are thinking about taking a crack at the world’s highest peak or are simply an armchair mountaineer trying to make sense of the complex dynamics driving the modern Everest industry, Everest, Inc. should be required reading.”

Beyond the Summit

A nuanced look at ambition, risk, and the economics of Everest guiding.

Come here for

  • The business behind guided climbs, beyond familiar Everest clichés

Expect

  • Original voices from climbers, guides, clients, and filmmakers

Where it sits

Mountaineering86%
Exploration & Discovery32%
Hospitality & Travel Business27%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Adventurers & Explorers
  • Exploration & Discovery
  • Adventure Travel
Authors
Will Cockrell
Publisher
Gallery Books
Published
April 22, 2025
Format
Print & ebook
Reading lane
Adventurers & Explorers