The New Beauty by gestalten

The New Beauty

A Modern Look at Beauty, Culture, and Fashion

gestalten, Kari Molvar

Gestalten · Print & ebook · July 27, 2021

In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasn’t done before.

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Who it’s for
Beauty’s changing meaning, examined through historical, scientific, and journalistic perspectives.
Genres
Beauty & Grooming, Fashion & Accessories, Gender Studies
Published
Gestalten, July 27, 2021

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About this book

In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasn’t done before. While people, and women in particular, have historically been enticed into this industry to achieve rather rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate identity.

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From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or the rituals of skincare as a form of self-care, we are rediscovering beauty as a way of defining who we are and what we value. Modern Beauty explores this shift from historical, scientific and journalistic perspectives, in a title that will not only appeal to industry insiders, but also to all those readers with an interest in feeling well in their own skin – and letting the world know. What to expect: - A contemporary look at the universe of beauty, as told by New York Times wellness and beauty writer Kari Molvar. - A relevant insight for those linked to the beauty industry, which is in a moment of transformation, as concepts such as wellness, feminism and inclusivity become equally important. - An exploration that goes beyond the superficial and presents beauty from historical, scientific and journalistic perspectives. Partner Bio: Kari Molvar, writer of Be Well. She is an American beauty and lifestyle journalist who contributes regularly to The New York Times, Vogue and The Wall Street Journal.

Beauty and Identity

Beauty’s changing meaning, examined through historical, scientific, and journalistic perspectives.

Come here for

  • Makeup as a way to challenge gender
  • Skincare rituals as self-care

Expect

  • Historical perspectives on beauty
  • Scientific perspectives on beauty

Where it sits

Beauty & Grooming71%
Gender Studies35%
Fashion & Accessories27%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Fashion & Textiles Business
  • Women in Business
  • Design History
  • Beauty & Grooming
Authors
gestalten, Kari Molvar
Publisher
Gestalten
Published
July 27, 2021
Format
Print & ebook
Reading lane
Fashion & Textiles Business