Start with high-confidence football coaching books, then narrow by subgenre or adjacent topics.
Friday Night Lights
H. G. Bissinger
What You're Made for
George Raveling, Ryan Holiday
Undefeated: Jim Thorpe and the Carlisle Indian School Football Team
Steve Sheinkin
The Why Is Everything
Michael Silver, Mike Chamberlain
Legacy
James Kerr
How Champions Think
Dr. Bob Rotella, Bob Cullen
Football Done Right
Dan Woren, Michael Lombardi