Author

Alice M. Tybout

Books, tags, and list pathways readers use to discover this author.

Common Tags

MarketingBranding & Logo DesignAdvertising & PromotionBusinessDesign

Kellogg on Branding

Alice M. Tybout, Philio Kotler

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins