Research Books
Books selected for readers looking for research books.
Optimized for books about research.
The Jobs to Be Done PlaybookJim Kalbach, Michael SchrageFits this list for its focus on research.Shelf signal: Why People Buy
Kotler on MarketingPhilip KotlerIncluded for strong bible alignment with this research list.Shelf signal: Internet Marketing
The Marketing Performance BlueprintPaul RoetzerIncluded for strong business alignment with this research list.Shelf signal: Internet Marketing
Digital Marketing AnalyticsChuck Hemann, Ken BurbaryStrong fit for this research list in the internet marketing lane.Shelf signal: Internet Marketing
Competing Against LuckClayton M. Christensen, Karen DillonIncluded for strong business alignment with this research list.Shelf signal: Starting a Business
Power BrandingSteve McKeeIncluded for strong management alignment with this research list.Shelf signal: Advertising & Promotion
All Marketers Are LiarsSeth GodinIncluded for strong personal development alignment with this research list.Shelf signal: Why People Buy
Market Research in PracticePaul HagueFits this list for its focus on research.Shelf signal: Marketing Research
Marketing 6.0Philip Kotler, Hermawan KartajayaIncluded for strong modern alignment with this research list.Shelf signal: Internet Marketing
Earn ItSteve Pratt, Page TwoStrong fit for this research list in the direct marketing lane.Shelf signal: Advertising & Promotion
Revenge of the Tipping PointMalcolm Gladwell, Little, Brown & CompanyIncluded for strong book club alignment with this research list.Shelf signal: Social Psychology
Data-driven MarketingMark JefferyStrong fit for this research list in the internet marketing lane.Shelf signal: Marketing Research
The Marketing GurusThe Editors at Soundview Executive Book, Chris MurrayIncluded for strong personal development alignment with this research list.Shelf signal: Advertising & Promotion
Blue Ocean Strategy, Expanded EditionW. Chan Kim, Renée MauborgneIncluded for strong growth alignment with this research list.Shelf signal: Strategic Planning
AlchemyRory Sutherland, MarinerIncluded for strong science alignment with this research list.Shelf signal: Why People Buy
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentEric Greenberg, Alexander KatesIncluded for strong management alignment with this research list.Shelf signal: Internet Marketing
Kellogg on Branding in a Hyper-connected WorldAlice M. Tybout, Tim CalkinsIncluded for strong business alignment with this research list.Shelf signal: Advertising & Promotion
The Anatomy of Buzz RevisitedEmanuel RosenIncluded for strong personal development alignment with this research list.Shelf signal: Starting a Business
Everything I Know About Marketing I Learned From GoogleAaron Goldman, GoldmanIncluded for strong guide alignment with this research list.Shelf signal: Internet Marketing
The Attention MerchantsTim WuIncluded for strong world alignment with this research list.Shelf signal: Media & Communications
Market Research in a Week: Teach YourselfJudy BartkowiakFits this list for its focus on research.Shelf signal: Marketing Research
Star BrandsCarolina RogollIncluded for strong management alignment with this research list.Shelf signal: Advertising & Promotion
Greener MarketingJohn Grant, John T. GrantIncluded for strong studies alignment with this research list.Shelf signal: Green Business
The 22 Immutable Laws of BrandingAl Ries, Laura RiesIncluded for strong management alignment with this research list.Shelf signal: Branding & Logo Design







