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The Jobs to Be Done Playbook by Jim Kalbach

The Jobs to Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach, Michael Schrage, Michael Tanamachi

Rosenfeld Media · Print & ebook · April 7, 2020

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap.

Why People BuyMarketing ResearchProduct Designmanagement
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Who it’s for
A practical look at turning market insight into offerings customers want.
Genres
Why People Buy, Marketing Research, Product Design
Published
Rosenfeld Media, April 7, 2020

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About this book

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

From Insight to Action

A practical look at turning market insight into offerings customers want.

Come here for

  • A customer-needs lens on marketing research, product design, and strategy

Expect

  • A focus on aligning markets, organizations, and strategy around customer needs

Where it sits

Product Design35%
Marketing Research34%
Why People Buy34%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Why People Buy
  • Media & Communications
  • UI/UX Design
  • Tech & Society
Show all 5 publisher categories
  • Product Design
Authors
Jim Kalbach, Michael Schrage, Michael Tanamachi
Publisher
Rosenfeld Media
Published
April 7, 2020
Format
Print & ebook
Reading lane
Why People Buy