The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
HarperCollins · Print & ebook · April 27, 1994
There are laws of nature, so why shouldn't there be laws of marketing?
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- Who it’s for
- A brisk, rule-driven take on marketing that favors clarity over fluff.
- Genres
- Marketing, Starting a Business, Leadership
- Published
- HarperCollins, April 27, 1994
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Start with this bookAbout this book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?
Continue reading
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Marketing Rules
A brisk, rule-driven take on marketing that favors clarity over fluff.
Come here for
- edgy marketing rules
- career-minded strategy lens
Expect
- professional utility
- explanations with bite
Where it sits
| Marketing | 98% |
|---|---|
| Starting a Business | 28% |
| Leadership | 27% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business Communication
- Business Development
- Finance
- Marketing
Show all 8 publisher categories
- B2B Marketing
- International Marketing
- Marketing Research
- Managing Your Money
- Authors
- Al Ries, Jack Trout
- Publisher
- HarperCollins
- Published
- April 27, 1994
- Format
- Print & ebook
- Reading lane
- Business Communication