Ogilvy on Advertising
Knopf Doubleday Publishing Group · Print & ebook · March 12, 1985
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- Who it’s for
- David Ogilvy brings blunt, generous advice to advertising’s practical questions, from copywriting to research.
- Themes
- Advertising practice, Advertising copywriting, Advertising research
- Genres
- Advertising & Promotion, Marketing, Advertising Design
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Start with this bookAbout this book
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Continue reading
Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
The Working Craft
David Ogilvy brings blunt, generous advice to advertising’s practical questions, from copywriting to research.
Come here for
- Concrete guidance on writing copy people will read
- A candid look at advertising’s working methods
Expect
- Advice spanning careers, agencies, research, and charity
- A direct voice that favors useful detail over polish
Where it sits
| Advertising & Promotion | 98% |
|---|---|
| Marketing | 44% |
| Advertising Design | 28% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Advertising & Promotion
- Advertising Design
- How Media Works
- Authors
- David Ogilvy
- Publisher
- Knopf Doubleday Publishing Group
- Published
- March 12, 1985
- Format
- Print & ebook
- Theme
- Advertising practice · Advertising copywriting · Advertising research
- Reading lane
- Advertising & Promotion