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Scientific Advertising by Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

Start Publishing LLC · Print & ebook · March 27, 2014

A Business pick for readers exploring Scientific Advertising.

MarketingAdvertising & PromotionWhy People Buystudies
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business
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Who it’s for
A compact-minded guide to advertising’s established principles, written for students and practitioners alike.
Themes
Evidence-based advertising, Advertising fundamentals
Genres
Advertising & Promotion, Marketing, Why People Buy

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About this book

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures.

Continue reading

Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

Principles at Work

A compact-minded guide to advertising’s established principles, written for students and practitioners alike.

Come here for

  • A straightforward approach to advertising as a business discipline
  • The appeal of principles over theories and opinions

Expect

  • A focus on fundamentals and well-proved facts
  • A practical, textbook-like reading experience

Where it sits

Advertising & Promotion97%
Marketing27%
Why People Buy23%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Direct Marketing
  • B2B Marketing
Authors
Claude C. Hopkins
Publisher
Start Publishing LLC
Published
March 27, 2014
Format
Print & ebook
Theme
Evidence-based advertising · Advertising fundamentals
Reading lane
Direct Marketing