Advertising & Promotion

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

The Origin of Brands

Al Ries, Laura Ries

Starring You!

Marta Tracy, Terence Noonan

Guerrilla P.r. 2.0

Michael Levine

Alchemy

Rory Sutherland, Mariner

Successful Direct Marketing Methods

Bob Stone, Ron Jacobs

The Mcgraw-hill 36-hour Course: Online Marketing

Lorrie Thomas

Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing

SCHAEFER

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Eric Greenberg, Alexander Kates

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina Walter, Jessica Gioglio

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Pam Didner

Brand Flip, the

Marty Neumeier

A New Brand World

Scott Bedbury, Stephen Fenichell

The Perfect Scent

Chandler Burr

Click Here

Alex Schultz

Buyology

Martin Lindstrom, Paco Underhill

The Anatomy of Buzz Revisited

Emanuel Rosen

Ogilvy on Advertising

David Ogilvy

Guerrilla Marketing Excellence

Jay Conrad Levinson

Routledge Handbook of Sports Sponsorship

Alain Ferrand, Luiggino Torrigiani

Branding Only Works on Cattle

Jonathan Salem Baskin

101 Things I Learned® in Advertising School

Tracy Arrington, Matthew Frederick

Hypnotic Writing

Joe Vitale

Professional Blogging for Dummies

Susan J. Getgood

Landing Page Optimization

Tim Ash, Maura Ginty

Driven

David Kiley

Wired Marketing

Glenn Hardaker, Gary Graham

Kellogg on Branding

Alice M. Tybout, Philio Kotler

Guerrilla Creativity

Jay Conrad Levinson

Sport Promotion and Sales Management

Richard L. Irwin, William Sutton

What Were They Thinking?

Robert McMath

Landing Page Optimization

Richard C. Page, Tim Ash

The Marketing Performance Blueprint

Paul Roetzer

Account-based Marketing for Dummies

Sangram Vajre

They Ask You Answer

Marcus Sheridan, Krista Kotrla

Marketing for Dummies

Jeanette Mcmurtry, Alexander Hiam

Book Yourself Solid

Michael Port

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins

Affiliate Marketing for Dummies

Ted Sudol, Paul Mladjenovic

Digital Marketing for Dummies

Ryan Deiss, Russ Henneberry