BookFronter
Landing Page Optimization by Richard C. Page

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

Richard C. Page, Tim Ash, Maura Ginty

Wiley · Print & ebook · March 29, 2012

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate.

Advertising & PromotionInternet MarketingE-commerce SEO
Buy on Amazon

We earn from qualifying purchases.

Who it’s for
A practical guide to preparing tests, interpreting results, and spotting common design mistakes.
Genres
Internet Marketing, E-commerce SEO, Advertising & Promotion
Published
Wiley, March 29, 2012

Nearest books

Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genre: Internet Marketing.

  1. Landing Page OptimizationTim Ash, Maura Ginty100% matchAlso shares E-commerce SEO and Advertising & Promotion
  2. Website OptimizationAndrew King68% matchAlso shares E-commerce SEO
  3. The Definitive Guide to Google AdwordsBart Weller, Lori Calcott66% matchAlso shares Advertising & Promotion
  4. Conversion MarketingBryan Heathman60% matchAlso shares Advertising & Promotion
  5. Marketing MetricsPaul Farris, Neil Bendle56% match
  6. Ultimate Guide to Local Business MarketingPerry Marshall, Talor Zamir56% matchAlso shares E-commerce SEO and Advertising & Promotion
  7. Inbound Marketing, Revised and UpdatedBrian Halligan, Dharmesh Shah53% matchAlso shares E-commerce SEO
  8. How Google Tests SoftwareJames A. Whittaker, Jason Arbon52% match

Start with three books, and this one can be the first.

Members get a new edition every morning: a route out from their books to essays, research and talks, with the reason for each.

Start with this book

About this book

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability.

Continue reading

It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. - Features fully updated information and case studies on landing page optimization - Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes - Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Landing Page Tests

A practical guide to preparing tests, interpreting results, and spotting common design mistakes.

Come here for

  • Preparing site content for tests
  • Interpreting results and comparing test strategies

Expect

  • A step-by-step implementation plan
  • Guidance on Google's Website Optimizer tool

Where it sits

Internet Marketing80%
E-commerce SEO45%
Advertising & Promotion38%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Internet & Web
Authors
Richard C. Page, Tim Ash, Maura Ginty
Publisher
Wiley
Published
March 29, 2012
Format
Print & ebook
Reading lane
Internet & Web