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The Definitive Guide to Google Adwords by Bart Weller

The Definitive Guide to Google Adwords

Create Versatile and Powerful Marketing and Advertising Campaigns

Bart Weller, Lori Calcott

Apress Publishers · Print & ebook · May 9, 2012

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies.The Definitive Guide to Google AdWordswill walk you through every step needed to maximize your marketing and advertising power.

Advertising & PromotionInternet MarketingSearch & SEO
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Who it’s for
A practical guide to AdWords, from account setup and ad creation to analytics and optimization.
Themes
Google AdWords advertising, Campaign management and optimization, Marketing analytics and ROI
Genres
Internet Marketing, Advertising & Promotion, Search & SEO

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About this book

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies.The Definitive Guide to Google AdWordswill walk you through every step needed to maximize your marketing and advertising power.

Continue reading

Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: - Geo-targeting, distribution, and placement of ads - Advanced account management and budget strategies - Keywords, metrics, and ROI management - Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer - Mobile marketing implementations and strategies - Working with the various APIs available for developers WithThe Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

AdWords Campaign Tools

A practical guide to AdWords, from account setup and ad creation to analytics and optimization.

Come here for

  • Account setup, campaign creation, and ad creation
  • Geo-targeting, budget strategies, and ROI management

Expect

  • Coverage of mobile advertising and developer APIs
  • Tools including Keywords Editor, Website Optimizer, and Conversion Optimizer

Where it sits

Internet Marketing56%
Advertising & Promotion42%
Search & SEO38%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Web Technology
Authors
Bart Weller, Lori Calcott
Publisher
Apress Publishers
Published
May 9, 2012
Format
Print & ebook
Theme
Google AdWords advertising · Campaign management and optimization · Marketing analytics and ROI
Reading lane
Marketing