Affinity

Advertising & Promotion

Reader pathways and category hints that cluster around this lane.

Showing 1-59 of 89 books in this affinity.

Buyology

Buyology

How to Talk to Anyone

How to Talk to Anyone

Platform

Platform

Building a Storybrand

Building a Storybrand

Influencer

Influencer

Hey Whipple, Squeeze This

Hey Whipple, Squeeze This

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Alchemy

Alchemy

Book Yourself Solid

Book Yourself Solid

All Marketers Are Liars

All Marketers Are Liars

Ogilvy on Advertising

Ogilvy on Advertising

They Ask You Answer

They Ask You Answer

The Perfect Scent

The Perfect Scent

Scientific Advertising

Scientific Advertising

Marketing Made Simple

Marketing Made Simple

The Referral Engine

The Referral Engine

Hypnotic Writing

Hypnotic Writing

Lovemarks

Lovemarks

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Brand Flip, the

Brand Flip, the

No B.s. Direct Marketing

No B.s. Direct Marketing

Building a Storybrand 2.0

Building a Storybrand 2.0

A New Brand World

A New Brand World

The Origin of Brands

The Origin of Brands

Digital Marketing for Dummies

Digital Marketing for Dummies

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Buzzmarketing

Buzzmarketing

Unconscious Branding

Unconscious Branding

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Friction

Friction

Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing

101 Things I Learned® in Advertising School

101 Things I Learned® in Advertising School

Ice to the Eskimos

Ice to the Eskimos

The End of Marketing

The End of Marketing

The Marketing Gurus

The Marketing Gurus

The Anatomy of Buzz Revisited

The Anatomy of Buzz Revisited

Guerrilla P.r. 2.0

Guerrilla P.r. 2.0

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

The Direct Mail Solution

The Direct Mail Solution

The Boutique

The Boutique

Driven

Driven

The Mcgraw-hill 36-hour Course: Online Marketing

The Mcgraw-hill 36-hour Course: Online Marketing

The Marketing Performance Blueprint

The Marketing Performance Blueprint

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Using Behavioral Science in Marketing

Using Behavioral Science in Marketing

Kellogg on Branding

Kellogg on Branding

Affiliate Marketing for Dummies

Affiliate Marketing for Dummies

Account-based Marketing for Dummies

Account-based Marketing for Dummies

Marketing for Dummies

Marketing for Dummies

Masterful Marketing

Masterful Marketing

What Were They Thinking?

What Were They Thinking?

Professional Blogging for Dummies

Professional Blogging for Dummies

Digital Marketing All-in-one for Dummies

Digital Marketing All-in-one for Dummies

Landing Page Optimization

Landing Page Optimization

Power Branding

Power Branding

The Growth Gears

The Growth Gears

Branding Only Works on Cattle

Branding Only Works on Cattle

Successful Direct Marketing Methods

Successful Direct Marketing Methods

The Photographer's Guide to Marketing and Self-promotion

The Photographer's Guide to Marketing and Self-promotion