The 22 Immutable Laws of Branding
How to Build a Product or Service Into a World-class Brand
HarperCollins · Print & ebook · September 17, 2002
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
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- Who it’s for
- Al and Laura Ries make branding accessible, with ideas spanning established brands and the internet.
- Genres
- Marketing, Branding & Logo Design, Starting a Business
- Published
- HarperCollins, September 17, 2002
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
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Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Branding, Made Clear
Al and Laura Ries make branding accessible, with ideas spanning established brands and the internet.
Come here for
- Clear, practical thinking about building a product or service into a brand
- Examples involving familiar names like Rolex, Volvo, and Heineken
Expect
- A primer that pairs branding principles with anecdotes
- New commentary, illustrations, and a bonus book on internet branding
Where it sits
| Marketing | 64% |
|---|---|
| Branding & Logo Design | 32% |
| Starting a Business | 27% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Advertising & Promotion
- Why People Buy
- Business Development
- Direct Marketing
Show all 8 publisher categories
- B2B Marketing
- International Marketing
- Multilevel Marketing
- Marketing Research
- Authors
- Al Ries, Laura Ries
- Publisher
- HarperCollins
- Published
- September 17, 2002
- Format
- Print & ebook
- Reading lane
- Advertising & Promotion