Marketing

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

The Origin of Brands

Al Ries, Laura Ries

Focus

Al Ries

Ice to the Eskimos

Jon Spoelstra

Aesthetic Intelligence

Pauline Brown

Influence, New and Expanded

Robert B. Cialdini, PhD

Everything I Know About Marketing I Learned From Google

Aaron Goldman, Goldman

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Eric Greenberg, Alexander Kates

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina Walter, Jessica Gioglio

Marketing Metrics

Paul Farris, Neil Bendle

Global Marketing

Warren Keegan, Mark Green

Brand Flip, the

Marty Neumeier

Global Marketing Management

Warren J. Keegan

Marketing Metrics

Paul W. Farris, Neil Bendle

A New Brand World

Scott Bedbury, Stephen Fenichell

How Brands Grow 2

Jenni Romaniuk, Bryon Sharp

The Perfect Scent

Chandler Burr

The Tipping Point

Malcolm Gladwell

Marketing

William Pride, O. C. Ferrell

Foundations of Marketing

William Pride, O. C. Ferrell

Marketing Strategy

O. C. Ferrell, Michael Hartline

The Anatomy of Buzz Revisited

Emanuel Rosen

Ogilvy on Advertising

David Ogilvy

Guerrilla Marketing Excellence

Jay Conrad Levinson

The Sports Management Toolkit

Paul Emery

Branding Only Works on Cattle

Jonathan Salem Baskin

Selling the Invisible

Jeffrey Jones, Harry Beckwith

Data-driven Marketing

Mark Jeffery

Flip the Funnel

Joseph Jaffe

Wired Marketing

Glenn Hardaker, Gary Graham

Kellogg on Branding

Alice M. Tybout, Philio Kotler

Becoming Legend

Berner

Guerrilla Creativity

Jay Conrad Levinson

Management of Art Galleries

Magnus Resch

Marketing Places

Philip Kotler

B2b Customer Experience

Paul Hague, Nicholas Hague

Global Marketing

Kate Gillespie

Church Marketing 101

Richard L. Reising