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Foundations of Marketing by William Pride

Foundations of Marketing

9th Edition

William Pride, O. C. Ferrell, William M. Pride

Cengage Learning · Print & ebook · March 2, 2021

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap.

MarketingInternet MarketingMarketing Research
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Who it’s for
Marketing fundamentals meet research, analytics, artificial intelligence, and the technologies reshaping the field.
Genres
Marketing, Internet Marketing, Marketing Research
Published
Cengage Learning, March 2, 2021

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About this book

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing.

Continue reading

You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Marketing Fundamentals

Marketing fundamentals meet research, analytics, artificial intelligence, and the technologies reshaping the field.

Come here for

  • Market research
  • Marketing analytics

Expect

  • Social media
  • Digital marketing

Where it sits

Marketing99%
Marketing Research38%
Internet Marketing33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
Authors
William Pride, O. C. Ferrell, William M. Pride
Publisher
Cengage Learning
Published
March 2, 2021
Format
Print & ebook
Reading lane
Marketing