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Marketing by William Pride

Marketing

20th Edition

William Pride, O. C. Ferrell, William M. Pride

Cengage Learning · Print & ebook · January 14, 2019

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING.

MarketingInternet MarketingB2B Marketing
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Who it’s for
Explore marketing principles through contemporary applications and expanded business-topic coverage.
Genres
Marketing, Internet Marketing, B2B Marketing
Published
Cengage Learning, January 14, 2019

Nearest books

Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genre: Marketing.

  1. Foundations of MarketingWilliam Pride, O. C. Ferrell86% matchAlso shares Internet Marketing
  2. Marketing StrategyO. C. Ferrell, Michael Hartline73% matchAlso shares Internet Marketing
  3. Global MarketingWarren Keegan, Mark Green72% match
  4. ISE International MarketingPhilip Cateora, John Graham72% match
  5. Global MarketingKate Gillespie69% match
  6. The Why of the BuyPatricia Mink Rath, Stefani Bay68% match
  7. Sustainability MarketingFrank-Martin Belz, Ken Peattie67% match
  8. Sport MarketingWindy Dees, Patrick Walsh67% match

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About this book

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition.

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This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.

Marketing in Transition

Explore marketing principles through contemporary applications and expanded business-topic coverage.

Come here for

  • Digital marketing applications
  • Marketing analytics coverage

Expect

  • Embedded Concept Check quizzes in the eBook
  • Mobile access to assignments and digital flashcards

Where it sits

Marketing100%
B2B Marketing40%
Internet Marketing25%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
Authors
William Pride, O. C. Ferrell, William M. Pride
Publisher
Cengage Learning
Published
January 14, 2019
Format
Print & ebook
Reading lane
Marketing