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Marketing Strategy by O. C. Ferrell

Marketing Strategy

8th Edition

O. C. Ferrell, Michael Hartline, Bryan Hochstein

Cengage Learning · Print & ebook · February 18, 2021

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.

MarketingInternet MarketingStrategic Planning
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Who it’s for
Explore customer-oriented strategy through cases, trends, and marketing planning.
Genres
Marketing, Internet Marketing, Strategic Planning
Published
Cengage Learning, February 18, 2021

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About this book

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.

Continue reading

The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Marketing Plans

Explore customer-oriented strategy through cases, trends, and marketing planning.

Come here for

  • Customer-oriented strategy and marketing-plan development
  • Cases featuring Spotify, Nintendo, Microsoft, Tesla, and Netflix

Expect

  • Strategic digital marketing tools and integrated marketing communication
  • Product labeling, social media segmentation, and crisis preparedness

Where it sits

Marketing98%
Strategic Planning41%
Internet Marketing30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
Authors
O. C. Ferrell, Michael Hartline, Bryan Hochstein
Publisher
Cengage Learning
Published
February 18, 2021
Format
Print & ebook
Reading lane
Marketing