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Global Marketing Management by Warren J. Keegan

Global Marketing Management

8th Edition

Warren J. Keegan

Pearson Education · Print & ebook · April 15, 2013

The leading MBA text in international marketing–with comprehensive cases.

MarketingB2B MarketingInternational Marketing
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Who it’s for
MBA learners studying international marketing
Themes
International marketing, Marketing case studies, Consumer and industrial marketing
Genres
International Marketing, Marketing, B2B Marketing

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About this book

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Where it sits

International Marketing100%
B2B Marketing49%
Marketing36%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • International Marketing
Authors
Warren J. Keegan
Publisher
Pearson Education
Published
April 15, 2013
Format
Print & ebook
Theme
International marketing · Marketing case studies · Consumer and industrial marketing
Reading lane
International Marketing