Start with high-confidence b2b marketing books, then narrow by subgenre or adjacent topics.
Global Marketing Management
Warren J. Keegan
How Brands Grow 2
Jenni Romaniuk, Bryon Sharp
Marketing
William Pride, O. C. Ferrell
B2b Customer Experience
Paul Hague, Nicholas Hague
Innovative B2b Marketing
Simon Hall
The Market Research Toolbox
Edward F. (Francis) McQuarrie
Building Better Brands
Elton Mayfield
