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Innovative B2b Marketing by Simon Hall

Innovative B2b Marketing

New Models, Processes and Theory

Simon Hall

Kogan Page · Print & ebook · August 30, 2022

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

MarketingInternet MarketingB2B Marketingbusiness
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Who it’s for
Explore changing customer habits, digital-era approaches, and updated models for B2B marketing.
Genres
B2B Marketing, Marketing, Internet Marketing
Published
Kogan Page, August 30, 2022

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About this book

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing.

Continue reading

Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

B2B Marketing Shifts

Explore changing customer habits, digital-era approaches, and updated models for B2B marketing.

Come here for

  • Examples from marine, information technology, and pharmaceutical sectors
  • Discussion points and challenges from B2B marketing forums and associations

Expect

  • New chapters on customer attrition, partnership marketing, and lead nurturing
  • Online case studies, links, slides, practical models, and templates

Where it sits

B2B Marketing80%
Marketing33%
Internet Marketing32%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Internet Marketing
Authors
Simon Hall
Publisher
Kogan Page
Published
August 30, 2022
Format
Print & ebook
Reading lane
Marketing