No B.s. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Entrepreneur Press · Print & ebook · June 28, 2019
No B.s.
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- Who it’s for
- Blunt, business-first guidance for selling to high-value clients without the polite haze.
- Genres
- Marketing, Starting a Business, Sales & Selling
- Published
- Entrepreneur Press, June 28, 2019
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Start with this bookAbout this book
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
Continue reading
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: - Use 10 surprising emotional buy triggers the affluent find irresistible - Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable - Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use - Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Blunt Business Guide
Blunt, business-first guidance for selling to high-value clients without the polite haze.
Come here for
- direct, no-nonsense affluent-market advice
- career-minded framing with a blunt edge
Expect
- direct marketing tactics
- sales-and-wealth lens
Where it sits
| Marketing | 51% |
|---|---|
| Starting a Business | 39% |
| Sales & Selling | 25% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Direct Marketing
- Marketing Research
- Sales Management
- Authors
- Dan S. Kennedy, Shawn Compton, Ascent Audio
- Publisher
- Entrepreneur Press
- Published
- June 28, 2019
- Format
- Print & ebook
- Reading lane
- Direct Marketing