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The Direct Mail Solution by Craig Simpson

The Direct Mail Solution

A Business Owner's Guide to Building a Lead-generating, Sales-driving, Money-making Direct-mail Campaign

Craig Simpson, Dan S. Kennedy

Entrepreneur Press · Print & ebook · January 28, 2014

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners ? authors Simpson and Kennedy change that.

Advertising & PromotionSmall BusinessDirect Marketing
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Who it’s for
A practical guide to building direct-mail campaigns, from planning and budgeting to measuring effectiveness.
Genres
Direct Marketing, Advertising & Promotion, Small Business
Published
Entrepreneur Press, January 28, 2014

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About this book

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners ? authors Simpson and Kennedy change that.

Continue reading

Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all ? the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Direct-Mail Campaigns

A practical guide to building direct-mail campaigns, from planning and budgeting to measuring effectiveness.

Come here for

  • Designing, budgeting, tracking, and assessing direct-mail campaigns
  • Real-life business campaigns with step-by-step construction

Expect

  • Guidance on using direct mail in online marketing funnels
  • Organizational, technical, and creative campaign considerations

Where it sits

Direct Marketing100%
Small Business46%
Advertising & Promotion36%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Direct Marketing
  • Sales & Selling
  • Small Business
Authors
Craig Simpson, Dan S. Kennedy
Publisher
Entrepreneur Press
Published
January 28, 2014
Format
Print & ebook
Reading lane
Marketing