The E-myth Revisited by Michael E. Gerber

The E-myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

HarperCollins · Print & ebook · October 14, 2004

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc.

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Who it’s for
A brisk, systems-minded guide to why small businesses stumble, and what to do instead.
Themes
entrepreneurship, business management, personal development
Pacing
Steady

About this book

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.

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Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Business Without Myth

A brisk, systems-minded guide to why small businesses stumble, and what to do instead.

Come here for

  • clear-eyed business thinking
  • practical frameworks you can return to

Expect

  • straight talk over cheerleading
  • dense with useful distinctions

Where it sits

Starting a Business83%
Small Business71%
Management40%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business & Economics
  • Decision-Making & Problem Solving
  • Business Development
  • Starting a Business
Show all 8 publisher categories
  • Finance
  • Human Resources
  • Management
  • Management Science
Authors
Michael E. Gerber
Publisher
HarperCollins
Published
October 14, 2004
Format
Print & ebook
Theme
entrepreneurship · business management · personal development
Reading lane
Business & Economics