How I Raised Myself From Failure to Success in Selling by Frank Bettger

How I Raised Myself From Failure to Success in Selling

Frank Bettger

Touchstone · Paperback · April 9, 1992

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell.

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Who it’s for
A practical guide to building confidence, presence, and skill in the art of selling.
Themes
Sales techniques, Professional development, Overcoming fear
Genres
Sales & Selling, Building Success, Starting a Business

About this book

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired.

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What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Selling, Practiced

A practical guide to building confidence, presence, and skill in the art of selling.

Come here for

  • Step-by-step guidance grounded in Bettger’s sales experience
  • Advice on enthusiasm, fear, trust, and closing

Expect

  • Instructional principles paired with anecdotes
  • A professional toolkit for sharpening your approach

Where it sits

Sales & Selling97%
Building Success54%
Starting a Business37%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Sales Management
  • Business Skills
  • Leadership
Authors
Frank Bettger
Publisher
Touchstone
Published
April 9, 1992
Format
Paperback
Theme
Sales techniques · Professional development · Overcoming fear
Reading lane
Sales Management