The Ultimate Sales Letter, 4th Edition
Attract New Customers. Boost Your Sales.
Adams Media · Print & ebook · February 14, 2011
Write Well to Sell Big!
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- Who it’s for
- A practical guide to sales letters, with headline formulas, updated examples, exercises, and advice on graphics.
- Themes
- Sales letter writing, Direct-response copywriting, Customer acquisition
- Genres
- Direct Marketing, Sales & Selling, Business Writing
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For younger readers: Dreyer's English (adapted for Young Readers)
Start with three books, and this one can be the first.
Members get a new edition every morning: a route out from their books to essays, research and talks, with the reason for each.
Start with this bookAbout this book
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Continue reading
Among other things, he provides: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Copy That Connects
A practical guide to sales letters, with headline formulas, updated examples, exercises, and advice on graphics.
Come here for
- Step-by-step guidance for writing sales copy your business can use
- Headline formulas and exercises to sharpen your approach
Expect
- A hands-on mix of instruction, examples, and creative practice
- Focused advice on making sales letters more effective
Where it sits
| Direct Marketing | 66% |
|---|---|
| Business Writing | 46% |
| Sales & Selling | 36% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Career Strategy
- Sales & Selling
- Sales Management
- Authors
- Dan S Kennedy
- Publisher
- Adams Media
- Published
- February 14, 2011
- Format
- Print & ebook
- Theme
- Sales letter writing · Direct-response copywriting · Customer acquisition
- Reading lane
- Career Strategy