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No B.s. Direct Marketing by Dan S. Kennedy

No B.s. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Dan S. Kennedy, Mike Lenz, Ascent Audio

Entrepreneur Press · Print & ebook · June 22, 2018

No B.s.

Starting a BusinessAdvertising & PromotionDirect Marketingsmall
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business
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Who it’s for
A blunt, practical take on direct marketing for businesses that don’t live there.
Genres
Direct Marketing, Starting a Business, Advertising & Promotion
Published
Entrepreneur Press, June 22, 2018

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Matched by what the books are about, then ordered by what their readers also loved.

  1. The Ultimate Sales Letter, 4th EditionDan S Kennedy67% matchShares Direct Marketing
  2. No B.s. Marketing to the AffluentDan S. Kennedy, Shawn Compton70% matchShares Starting a Business
  3. Get Clients Now! (TM)C. J. Hayden, Jay Conrad Levinson62% matchShares Direct Marketing
  4. No B.s. Ruthless Management of People and ProfitsDan S. Kennedy, Mike Chamberlain72% matchShares Starting a Business
  5. How to Get a Meeting With AnyoneStu Heinecke, Christopher Lane60% match
  6. The 22 Immutable Laws of MarketingAl Ries, Jack Trout51% matchShares Starting a Business
  7. Sales Management. Simplified.Mike Weinberg54% match
  8. ObjectionsJeb Blount53% match

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About this book

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business.

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Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Hard-Nosed Help

A blunt, practical take on direct marketing for businesses that don’t live there.

Come here for

  • hard-edged direct marketing basics
  • utility you can keep on the desk

Expect

  • sales-minded framing
  • reference-friendly advice

Where it sits

Direct Marketing100%
Starting a Business55%
Advertising & Promotion42%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Advertising & Promotion
  • Direct Marketing
  • Sales & Selling
Authors
Dan S. Kennedy, Mike Lenz, Ascent Audio
Publisher
Entrepreneur Press
Published
June 22, 2018
Format
Print & ebook
Reading lane
Advertising & Promotion