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How Brands Grow 2 by Jenni Romaniuk

How Brands Grow 2

Including Emerging Markets, Services, Durables, B2b and Luxury Brands

Jenni Romaniuk, Bryon Sharp, Byron Sharp

Oxford University Press · Print & ebook · October 15, 2021

This book will change the way you think about marketing forever.

MarketingWhy People BuyB2B Marketing
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Who it’s for
Explore the buying behaviours and brand performance fundamentals behind a more evidence-based approach to marketing.
Genres
Marketing, Why People Buy, B2B Marketing
Published
Oxford University Press, October 15, 2021

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About this book

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Continue reading

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Marketing Fundamentals

Explore the buying behaviours and brand performance fundamentals behind a more evidence-based approach to marketing.

Come here for

  • A rigorous look at buying behaviour and brand performance
  • Marketing fundamentals spanning B2B, services, durables, and luxury

Expect

  • A focus on consistent principles for brand growth and marketing productivity
  • Updated chapters, including a new chapter on B2B markets

Where it sits

Marketing89%
Why People Buy44%
B2B Marketing33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business & Economics
Authors
Jenni Romaniuk, Bryon Sharp, Byron Sharp
Publisher
Oxford University Press
Published
October 15, 2021
Format
Print & ebook
Reading lane
Business & Economics