Why People Buy

Predictably Irrational, Revised and Expanded Edition

Dan Ariely

Alchemy

Rory Sutherland, Mariner

Aesthetic Intelligence

Pauline Brown

Influence, New and Expanded

Robert B. Cialdini, PhD

Naked Consumer

Erik Larson

How Brands Grow 2

Jenni Romaniuk, Bryon Sharp

Recommendation Engines

Michael Schrage

The Tipping Point

Malcolm Gladwell

Buyology

Martin Lindstrom, Paco Underhill

Branding Only Works on Cattle

Jonathan Salem Baskin

101 Things I Learned® in Advertising School

Tracy Arrington, Matthew Frederick

Flip the Funnel

Joseph Jaffe

Inside Information

D. V. L. Smith, J. H. Fletcher

Irresistible

Adam Alter

Consumption Economics

Todd Hewlin, J.B. Wood

Sales EQ

Jeb Blount, Anthony Iannarino

Marketing Research

Carl McDaniel Jr., Roger Gates

Marketing 6.0

Philip Kotler, Hermawan Kartajaya

Unconscious Branding

Douglas Van Praet

Follow Up and Close the Sale: Make Easy (and Effective) Follow-up Your Winning Habit

Jeff Shore

Using Behavioral Science in Marketing

Nancy Harhut

Brand Global, Adapt Local

Katherine Melchior Ray, Nataly Kelly

Market Research in Practice

Paul Hague, Matthew Harrison

Unreceptive

Tom Stanfill, Tom Parks

Why We Buy

Paco Underhill

Market Research in a Week: Teach Yourself

Judy Bartkowiak

Invisible Influence

Jonah Berger

The Why of the Buy

Patricia Mink Rath, Stefani Bay

Lovemarks

Kevin Roberts

Friction

Jeff Rosenblum, Jordan Berg

Trading Up

Michael J. Silverstein, Neil Fiske

All Marketers Are Liars

Seth Godin

The Effortless Experience

Matthew Dixon, Nick Toman

Scientific Advertising

Claude C. Hopkins

The Experience Economy, With a New Preface by the Authors

B. Joseph Pine II, James H. Gilmore

The New Model of Selling

Jerry Acuff, Jeremy Miner

Anointed

Toby Stuart

Exceptional Experiences

Neen James