Friction
Passion Brands in the Age of Disruption
powerHouse Books · Print & ebook · May 23, 2017
Every industry around the globe is being completely disrupted.
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- Who it’s for
- For readers interested in brand strategy and corporate growth
- Themes
- Brand strategy, Moving beyond traditional advertising, Customer empowerment
- Genres
- Advertising & Promotion, Marketing, Why People Buy
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Start with this bookAbout this book
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Frictionargues that brands don't simply need clever messages or new, shiny technologies.
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Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth. The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Where it sits
| Marketing | 63% |
|---|---|
| Advertising & Promotion | 49% |
| Why People Buy | 31% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Advertising & Promotion
- Multilevel Marketing
- Starting Something New
- Authors
- Jeff Rosenblum, Jordan Berg
- Publisher
- powerHouse Books
- Published
- May 23, 2017
- Format
- Print & ebook
- Theme
- Brand strategy · Moving beyond traditional advertising · Customer empowerment
- Reading lane
- Advertising & Promotion