Focus
The Future of Your Company Depends on It
HarperCollins · Print & ebook · September 27, 2005
What's the secret to a company's continued growth and prosperity?
We earn from qualifying purchases.
- Who it’s for
- A straightforward business book with a useful, slightly brisk point of view.
- Genres
- Strategic Planning, Marketing, Starting a Business
- Published
- HarperCollins, September 27, 2005
Nearest books
Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genre: Marketing.
The 22 Immutable Laws of MarketingAl Ries, Jack Trout58% matchAlso shares Starting a Business
The Fall of Advertising and the Rise of PRAl Ries, Laura Ries55% match
The Origin of BrandsAl Ries, Laura Ries62% match
FrictionJeff Rosenblum, Jordan Berg56% match
LovemarksKevin Roberts52% match
Kotler on MarketingPhilip Kotler57% match
The Effortless ExperienceMatthew Dixon, Nick Toman55% match
Built to LastJim Collins, Jerry I. Porras61% matchAlso shares Starting a Business
Start with three books, and this one can be the first.
Members get a new edition every morning: a route out from their books to essays, research and talks, with the reason for each.
Start with this bookAbout this book
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Continue reading
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Clear Focus
A straightforward business book with a useful, slightly brisk point of view.
Come here for
- clear focus on what matters
- practical, category-friendly guidance
Expect
- accessible, reference-friendly reading
- career-minded advice without the fog
Where it sits
| Strategic Planning | 63% |
|---|---|
| Marketing | 47% |
| Starting a Business | 44% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business Communication
- Management
- Marketing
- B2B Marketing
Show all 8 publisher categories
- International Marketing
- Marketing Research
- Business Motivation
- Business Skills
- Authors
- Al Ries
- Publisher
- HarperCollins
- Published
- September 27, 2005
- Format
- Print & ebook
- Reading lane
- Business Communication