Strategic Planning

Focus

Al Ries

The Innovator's Dilemma

Clayton M. Christensen

Good to Great

Jim Collins

The Content Strategy Toolkit

Meghan Casey

Marketing Strategy

O. C. Ferrell, Michael Hartline

The Fifth Discipline

Peter M. Senge

The Art of Strategy

Avinash K Dixit, Barry J Nalebuff

Surviving and Thriving in Uncertainty

Frederick Funston, Stephen Wagner

Marketing Research Kit for Dummies

Michael Hyman, Jeremy Sierra

Implementing Value Pricing

Ronald J. Baker

Controller's Guide to Planning and Controlling Operations

Steven M. Bragg

The Corporate Life Cycle

Jonathan Beville, Aswath Damodaran

Competitive Advantage

Michael E. Porter

Competitive Strategy

Michael E. Porter

Marketing Places

Philip Kotler

Entry Strategies for International Markets

Franklin R. Root

Consumption Economics

Todd Hewlin, J.B. Wood

Value Proposition Design

Alexander Osterwalder, Yves Pigneur

The Accidental CIO

Scott Millett

Financial Management

Jack Alexander

IRREPLACEABLE

Pascal Bornet

How to Write a Marketing Plan

John Westwood

Digital Marketing Strategy

Simon Kingsnorth

The Science of Scaling

Dr. Benjamin Hardy, Blake Erickson

Creative Strategy and the Business of Design

Douglas Davis

The Growth Gears

Art Saxby, Pete Hayes

Blue Ocean Strategy, Expanded Edition

W. Chan Kim, Renée Mauborgne

Building Better Brands

Elton Mayfield

A CEO for All Seasons

Carolyn Dewar, Scott Keller

The 4 Disciplines of Execution: Revised and Updated

Chris McChesney, Sean Covey