Entry Strategies for International Markets
Wiley · Print & ebook · October 23, 1998
A discovery pick for readers interested in Entry Strategies for International Markets.
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- Who it’s for
- A guide to the decisions behind entering foreign markets and marketing products internationally.
- Themes
- International market entry, Product distribution abroad, International marketing strategy
- Genres
- International Marketing, Strategic Planning, International Economics
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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
Continue reading
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Foreign Market Entry
A guide to the decisions behind entering foreign markets and marketing products internationally.
Come here for
- Advice on deciding which foreign markets to enter
- Guidance on choosing products for international distribution
Expect
- Advice on designing an entry strategy
- Guidance on developing an international marketing plan
Where it sits
| International Marketing | 93% |
|---|---|
| Strategic Planning | 41% |
| International Economics | 35% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- International Marketing
- Authors
- Franklin R. Root
- Publisher
- Wiley
- Published
- October 23, 1998
- Format
- Print & ebook
- Theme
- International market entry · Product distribution abroad · International marketing strategy
- Reading lane
- International Marketing