The Growth Gears
Using a Market-based Framework to Drive Business Success
Advantage Media Group, Inc. · Print & ebook · February 18, 2016
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
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- Who it’s for
- Art Saxby and Pete Hayes outline a market-based framework, from insight and strategy to execution.
- Genres
- Marketing, Strategic Planning, Business Development
- Published
- Advantage Media Group, Inc., February 18, 2016
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Start with this bookAbout this book
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
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This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Market-Focused Growth
Art Saxby and Pete Hayes outline a market-based framework, from insight and strategy to execution.
Come here for
- A framework for shifting from operational to market-focused work
- Tools and action steps for identifying growth opportunities
Expect
- Assess whether your business is operationally or market oriented
- Ways to assess marketing execution, market relevance, and program returns
Where it sits
| Marketing | 64% |
|---|---|
| Strategic Planning | 42% |
| Business Development | 30% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business & Economics
- Advertising & Promotion
- Customer Relations
- Starting a Business
Show all 8 publisher categories
- Management
- Management Science
- Marketing
- Marketing Research
- Authors
- Art Saxby, Pete Hayes, Derek Botten
- Publisher
- Advantage Media Group, Inc.
- Published
- February 18, 2016
- Format
- Print & ebook
- Reading lane
- Business & Economics