Buzzmarketing
Get People to Talk About Your Stuff
Penguin Publishing Group · Print & ebook · April 29, 2008
"There's fake corporate marketing and then there's real marketing.
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- Who it’s for
- A practical look at getting people talking when consumers can tune advertising out.
- Themes
- Buzzmarketing, Consumers tuning out advertising, Real-world marketing examples
- Genres
- Advertising & Promotion, Marketing, Public Relations
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For younger readers: From an Idea to Nike
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Start with this bookAbout this book
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand.
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He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Earn Attention
A practical look at getting people talking when consumers can tune advertising out.
Come here for
- The craft of sparking conversation around a product
- Marketing ideas grounded in business experience
Expect
- Stories of buzz around American Idol, tie-dye shirts, and Lite beer
- A focus on attention beyond conventional advertising
Where it sits
| Marketing | 76% |
|---|---|
| Advertising & Promotion | 63% |
| Public Relations | 40% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Advertising & Promotion
- Direct Marketing
- Strategic Planning
- Authors
- Mark Hughes
- Publisher
- Penguin Publishing Group
- Published
- April 29, 2008
- Format
- Print & ebook
- Theme
- Buzzmarketing · Consumers tuning out advertising · Real-world marketing examples
- Reading lane
- Advertising & Promotion